Hi, I’m Jocelyn!
Welcome to my portfolio.
GRAPHIC DESIGNER. UX/UI DESIGNER. NNG UX CERTIFICATE HOLDER.
IOWA STATE UNIVERSITY - HUMAN COMPUTER INTERACTION (HCI) GRADUATE.
About me
I’m a product designer at John Deere Financial. I graduated from Iowa State University in 2021 with a B.F.A. in Graphic Design, and an M.F.A. in Human Computer Interaction in 2024. I also hold a Certificate from the Nielsen Norman Group (NN/g) in User Experience Design with speciality recognition in Interaction Design (UXC# 1069767).
I am an empathetic designer who is passionate about designing accessible, usable and beautiful products. I continue to educate myself on timely topics such as dark UX patterns, accessibility standards, AI and more. My personal mantra is “all passes, art alone endures,” and I believe that good design is a language, not a style.
Hightower Advisors
Hightower Advisors was in need of a website and visual identity ‘re-vamp’ in the fall of 2021.
The idea of the ‘re-vamp’ rather than a ‘re-brand’ was to keep the logo, fonts, and brand guidelines the same to make for less of an overhaul (due to the many advisory teams Hightower works with and shares branding with, along with the general issues that come with re-branding and creating a new logo).
Without changing any of the core branding or messaging, the goal was to give the brand identity a refresh and modernize the external-facing image selectively, and to work with what was already provided from the brand guidelines.
Iowa State Rec. Services Application
The Iowa State Recreation Services application design was a semester-long UX/UI project, designed for those who use the gyms on campus.
My concept behind choosing this topic to study & build an app around the campus gyms was simply because there currently isn't one. Iowa State has 36,000+ students as of 2019 & there are 2 campus gyms. State gym's capacity is ~250, & Lied gym's capacity is ~300. There is busier times & calmer times than others, & along with that some equipment is more sought after than others. There is no clear indication made by either facility that displays the capacity busyness by time, & busy students don't have the open gaps of time to try to go to either gym & arrive, just to find that what they plan to do isn't available.
Health & wellness resources that are included in a students tuition, such as fitness facilities, should be as accessible as possible. So, I designed them an app to solve this issue and address many more.
Medlink:
A Patient-Provider Connection
Medlink was developed in the spring semester of my senior year, 2021. Our senior capstone is designed to give us the most opportunity to display the skills we've developed in the undergraduate graphic design program.
This project was conceptualized based on my experiences as a patient seeking healthcare in the United States. I frequently found myself frustrated by how difficult it was to find a reliable way to find doctors or professionals who fit my needs. Not only is it challenging to find physicians who fit within the bounds allotted by our countries healthcare practices, but it is jarring that the few resources who provide similar services often have sponsored search results and reviews (which falsely inflates ratings and rankings of search results). This makes the task of finding a professional who fits your needs extremely challenging.
With these considerations, I would design a resource with these findings in mind that would resolve these issues. My solution is MedLink.
A Taste of History
A Taste of History - A Visual & Tasteful Narrative of Our Stories is a personally sourced, made and printed hardcover book I created throughout 2022. This book was created as a Christmas gift for my mother wherein I researched our family tree, traced our lineage, collected photographs dating back from the 1800's-present, and paired them with handwritten recipes that I typed out - which were from her mother's (my maternal grandmother's) recipe collection, and her own recipe collection, with the goal to explore my heritage and preserve multi-generational memories.
Want to see all my projects?
There’s plenty more where that came from!
Questions? Comments?
Or just want to connect?
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